Bully Bid is a new feature that allows you to assert your authority over other bidders by employing an aggressive bidding strategy. A Bully Bid is a one-time amount, that represents the price you are committing to bid, and lets others know you mean business. Your Bully Bid will become the new current bid amount of the item provided it is greater than any previous bidder’s maximum bid. For example, if the current leading bid is $200, and your Bully Bid is $500, the new leading bid will be $500.